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        8 Ways To Increase Engagement On Your Social Media Channels.

Social media engagement

Social media is one way or another. There are social apps like Facebook, Twitter, and LinkedIn. And other names like Instagram, Pinterest, and Vine.


Definition of Social Media:

Social media is the bulk of online communications channels.  It dedicates to community-based input, interaction, content-sharing and collaboration.

Examples of social media:

1. Facebook:

Facebook is a popular free social networking website. It  allows registered users:

  • To create profiles.
  • Upload photos. 
  • Video.
  • Send messages and,
  • Keep in touch with friends, family, and colleagues.

2. Twitter:

Twitter is a free microblogging service. It allows registered members to forecast short posts called tweets. Twitter members can make tweets and follow other users tweets.

3. Google:  

Google is a social networking project. It designs to replicate the way people interact offline. This website is no longer offered to new users and plans to shut down remaining accounts in 2019.

4. Wikipedia:

Wikipedia is a free and open content online. Registered users of the site can create an article for publication. Yet, registration is not required to edit articles.

5. LinkedIn:

LinkedIn is a social networking site. It designs for the business community. It allows registered members to establish networks with the people they know. They can link with each other in a professional way.

6. Reddit:

Reddit is a social news website and forum. On this platform, stories are socially curated and promoted by site members. The site composes of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music.

6. Pinterest:

Pinterest is a social website for sharing and categorizing images online. It requires brief descriptions but the main focus of the site is visual. Clicking on an image will come to the original source.

Do you know, why business marketers use social media channels?


 Social sites or platforms help you connect with your customers.  It helps to increase brand awareness, and boost your leads and sales.

The following are the main  purpose of social media marketing:

  • Improved brand awareness. 
  • Cost-effective.
  • Engage with your customers.
  • Improved brand loyalty.
  • Healthier customer satisfaction.
  • Marketplace awareness.
  • More brand authority.
  • Increased traffic.
  • Enhanced SEO rankings.

Have you an idea, how can you increase engagement with your audience?


Here, are the  8 Ways To Increase Engagement On Your Social Media Channels.  Social media engagement helps to strengthen customer relationships as some way:

  1. Post Content Worth Engaging:

If you want to increase engagement, you need to create content that people can engage with. It could be:

  • A Poll on Twitter.
  • A Video.
  • The graphic that makes people laugh.
  •  Product photos to encourages customers. 

Choose that post content will outcome a positive reaction from people.

  1. Respond to All Comments:

You need to socialize if you want to increase social media engagement. When customers send a message or leave a comment on a post, they’re giving you an opportunity to talk to them.  You should be responding to whether they leave a positive or negative message. It can show appreciation for positive messages. And suggest a resolution for negative ones.

  1. Encourage Readers to Comment, Like, and Share:

Whenever you create a post;  always add a call to action at the end of it. Ask people to like, comment, and share with others. People are more likely to share a post if you ask them to.

  1. Start a Facebook Group:

Facebook groups a  good method to increase social media engagement. Groups are generally more social than pages. Members are free to post their questions at any time. By having a group, you can allow your customers to communicate with each other. This will allow them to get to know other people. Also, be active in your own community.  It strengthens your relationships with others.

  1. Run Contests and Giveaways:

The easiest way to increase social media engagement is to run contests and giveaways. Ask people to take certain actions.  Such as visit page on the website. You can use tools that can help to grow your social media. It follows an increase in social media engagement as contest requirements.

  1. Use Images in Every Post:

Tweets that include images tend to gain more retweets than tweets that don’t include images. Images capture more attention when scrolling.  To Add relevant images on post will help encourage more social media engagement.

  1. Get More Followers:

Having followers will help you increase social media engagement. Those with under 100 followers will receive less engagement rather than brands.  Social media engagement can be a numbers game. If you have a bigger audience, you’ll be more likely to have a higher level of engagement in your posts. You need to ensure that the quality of your social media posts is high.

  1. Ask a Question:

Post on social media is an easy way to engage your fans is to ask a question. Asking a relevant and fun question is the best way to get your customers to leave a comment on your post.


 There is no doubt that Social media marketing has many advantages. It is beneficial both for startups and established brands. By regular updating the social media marketing strategy, it will lead to:

  • Increased traffic.
  • Better SEO.
  • Improved brand loyalty.
  • Healthier customer satisfaction.

Competition increases day by day or continuously on social media. So, don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth and success in your business.


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