5 Ways Messenger is Kicking Butts
1) People prefer to use Messenger to contact businesses
53% of the people say they are more likely to purchase from a business that they can message directly.
fast and convenient. This is why we prefer to WhatsApp or Facebook message our family and friends, rather than emailing them. The same efficiency is increasingly what customers expect of their communication with businesses.
What you also have to understand is that most shopping intents are an
impulse. You want to reel your customers in when their urge to purchase is high. Messenger gives you the opportunity to address customer queries immediately and provide them the instant attention they seek. Just like how you would tend to your customers in a physical store.
2) Higher engagement rates
How many of those marketing emails do you delete without even clicking in?
low open rate for emails is a struggle that many marketers are facing. A large subscribers list does not necessarily translates to high engagement.
That said, you are more likely to achieve greater success with a much smaller subscribers list on Messenger. Studies show that
90% of people read a text message within first 3 minutes.
Imagine having to send out 1000 emails to get 33 click-throughs. You can easily achieve the same result by
just sending out 100 messages to your subscribers on Messenger. What a difference!
3) More effective segmentation
The long list of questions asked during email subscription process often comes across as interrogative and can scare off customers from even signing up.
In Messenger, you
automatically capture customers’ identities when they subscribe. And all they have to do is just click on a button. Straightforward.
Also, all interactions with customers on Messenger can be tagged. These tags will help you better segment your database and send out more personalised and relevant information.
4) You can conduct transactions on Messenger (but not email)
Late last year, Facebook launched the
“Buy” button that enables native payments.
What this means is that customers are now able to complete the
entire purchase process without ever leaving the platform. Don’t we all hate those payment redirects?
Complete the transaction within Facebook Messenger app.
5) A better way to gather customer feedback
Experts may have widely differing views amongst themselves, but one thing they all agree on –
Customer feedback plays a huge role in a business’s success.
actionable insights to not only improve your products and services, but also customer retention. Your customers like to know that you value their opinions. Simple as that.
Messenger is a great tool to gather these feedbacks. You can ask your customers in a personal way for their honest opinions and check if there is anything you can do to offer them a better experience.
Happy customers’ reviews will boost your business’s credibility. Something call the
Research shows that of customers who interacted with a business over Messenger,
. This feedback process is made even simpler with Messenger. 30% of them provided feedback and 39% share photos of products
Messenger is a great driver of engagement and conversion. Reach out to your customers with more
engaging, more targeted and more relevant information.
Best part — you don’t even need a huge subscriber list to start seeing results! Get started with Messenger Marketing right away and start boosting your sales!